One of the core values that drives us at Offline is “help people fall in love with their city.” It’s a powerful thing to be truly connected to where you live and to be an active participant in your community.
As we push towards our vision of serving 50 cities by 2020, we’re excited to announce that we’ll be partnering with a company who shares that core value: McClatchy (NYSE:MNI).
Our partnership has exciting implications for Offline’s business, but we’re most excited about the scale at which we can affect positive change in our communities and bring our brand purpose to life.
We’re excited to hit the ground running and build the future of local together.
Offline Media Announces Strategic Partnership with McClatchy to Expand Local Experience Discovery and Advertising Solutions
McClatchy Continues Focus on Digital with Investment in Hyperlocal Technology Platform
FOR IMMEDIATE RELEASE
RALEIGH, NC – FEBRUARY 3, 2017
Offline Media, a leading technology platform that connects millennials to curated local events and experiences, today announced McClatchy (NYSE:MNI), a global news and information leader in 29 U.S. markets, is making a strategic and financial investment in the company. The scope of McClatchy and Offline’s strategic partnership includes sales, audience growth and innovation.
“Both Offline and McClatchy help people fall in love with where they live,” said Offline founder and CEO David Shaner. “We share similar core values and have a tremendous opportunity to build the future of local together.”
McClatchy’s investment demonstrates the company’s continued appetite for digital innovation, according to Andrew Pergam, Vice President of Video and New Ventures. “Beautiful, engaging digital experiences are the future for local audiences and advertisers, and we’re excited to partner with a company like Offline who shares that view,” said Pergam. “Our infrastructure paired with Offline’s technology should unlock significant opportunities for both companies.”
In early 2015, Offline launched their iPhone app for local event and experience discovery and expanded from Raleigh-Durham to Charlotte and Nashville. In Raleigh-Durham and Charlotte, where McClatchy owns the News & Observer, the Herald Sun and the Charlotte Observer, one in three millennial women with iPhones now use Offline.
“Offline has an engaged millennial audience and we now have the opportunity to bring that additional audience to our existing advertising partners,” said Pergam. The partnership will also include new market launches, the first of which is expected by early spring of 2017.
Offline is a leading O2O technology platform and the fastest growing way for millennials to find events and things to do in Raleigh-Durham, Charlotte and Nashville. In Raleigh and Charlotte, one in three iPhone-carrying millennial women are now Offline users. Offline leverages proprietary technology and human curation to identify the best events and things to do in their markets, editorialize them, and deliver them to their users pockets every day. For advertisers, Offline creates high-touch ad campaigns that deliver industry-leading results. Offline’s vision is to serve 50 US communities by 2020.
Visit our website: www.get-offline.com
Learn more about our mission: https://medium.com/@davidmshaner/why-i-founded-offline-fd7c105bbf6d
Learn more about our team: hello.get-offline.com/about
Get our app: https://itunes.apple.com/us/app/offline-avoid-average-weekends/id931547906?mt=8
McClatchy is the publisher of iconic brands such as the Miami Herald, The Kansas City Star, The Sacramento Bee, The Charlotte Observer, The (Raleigh) News and Observer, and the (Fort Worth) Star-Telegram. McClatchy operates media companies in 29 U.S. markets in 14 states, providing each of its communities with high-quality news and advertising services in a wide array of digital and print formats. McClatchy is headquartered in Sacramento, Calif., and listed on the New York Stock Exchange under the symbol MNI.